Veritas is committed to transforming Senior Living so that future generations, including those with limited means, have options not only to live, but to thrive as they age.  We will never be content to accept the norm. Instead, we will leverage technology, harness ingenuity, and use our genuine passion to successfully create a new and better standard of Senior Living that focuses on health, comfort, engagement, and dignity of each associate and every resident that we are honored to serve.


The Veritas leadership team will demonstrate a steadfast commitment to modeling servant leadership. In turn, we will attract superior team members who have a passion for serving others. Ultimately, Veritas will succeed when we assist our associates in reaching their personal and professional goals.


Values and Core Beliefs

The term “Veritas” is derived from the Latin word for truth. At Veritas our pledge is to be honest, transparent, and forthright. If a concern arises or a problem occurs, we will genuinely strive to make things right.


A morally good character.

“I hope I shall possess firmness and virtue enough to maintain what I consider the most enviable of all titles, the character of an honest man.”
– George Washington


Doing everything to the highest possible standard of excellence.

“Excellence is an art won by training and habituation…We are what we repeatedly do. Excellence, then, is not an act but a habit.”
– Aristotle


A healthy reverence and respect for our elders.

“Stand up in the presence of the aged, show respect for the elderly…”
– Leviticus 19:32


The relentless pursuit of continuous improvement and the leveraging of technology.

“Vulnerability is the birthplace of innovation, creativity and change”
– Brene’ Brown


Able to be relied upon to do what is needed and right.

“Whoever is careless with the truth in small matters cannot be trusted with important matters.”
– Albert Einstein


Behavior that demonstrates a desire to help others without thought to what it will cost you personally.

“Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.”
– Martin Luther King


Contribution to the welfare and well-being of others.

“The best way to find yourself is to lose yourself in the service of others.”
– Mahatma Gandhi

Wellness Philosophy

The Wellness Philosophy at Veritas extends beyond residents and also pertains to team members. Many Senior Living organizations focus solely on the residents. However, Veritas firmly believes that in order for the organization to thrive and succeed both groups need to have opportunities to fulfill the eight dimensions of wellness. While the needs of the two groups are distinctly different, both are equal in their importance to us. We believe there is a direct correlation, and that satisfied and engaged associates in turn create happy and fulfilled residents.

Our Wellness Philosophy is also our pledge to serve the full range of wellness needs for our Team Members, Residents and Families:


We will honor God through exceptional service. We will respect the beliefs of each associate and resident, and unite in the common goal of high quality and compassionate care.


We will encourage and provide opportunities for our associates and residents to learn and grow intellectually.


We will support each other, as well as our residents and their families; aging and caregiving are both components of an emotional journey to be shared.


We will provide nutritious meals and assist our residents and associates in maintaining healthy and active lifestyles.


We will strive to build genuine relationships between and among our residents, families and teammates.


We will make a concerted effort to promote from within and provide growth opportunities for associates, as well as a sense of purpose among all parties.


For our associates we will pay fair wages, along with a commitment to provide financial rewards for hard work and exceptional care. For our residents, we pledge fiscal responsibility to assure minimal cost.


We will provide a safe and pleasant environment in which all stakeholders and residents can work, live and thrive.

Social Responsibility

Veritas believes that every company has an obligation to be socially responsible. As an organization, we give away or “tithe” at least 10% of our net profits on an annual basis to local organizations that help senior adults and children in need. Being part of the greater community and doing our part to assist others in need, through giving of both our time and resources, is a core part of the culture at Veritas.

James 1:27 – Pure and unblemished religion in the sight of our God and Father is this; to visit and look after the fatherless and the widows in their distress, and to keep oneself uncontaminated by the world.

Malachi 3:10 – Bring all the tithes into the storehouse, so that there may be food in My House, and test Me now in this, says the Lord of hosts, if I will not open for you the windows of heaven and pour out for you a blessing until there is no more room to receive it.


Our founder, Matt Fox, has more than 20 years of combined experience in the Senior Living industry and is excited to create a world class organization that leverages extensive relationships within the industry to attract the best talent.

Mr. Fox has held numerous leadership positions at the community, regional and corporate levels throughout his career. He feels that his extensive experience at the community leadership level has had a significant impact on his success at the corporate level. Throughout his career at the community level, Matt has led a community as small as 58 residents, a life care community of over 500 residents and just about everything in between. At the regional and corporate level he has led a region of 33 communities with revenue of over $110M and, in his previous role, prior to founding Veritas, he successfully led a team that grew a portfolio of communities from 16 to 30 locations. Throughout his career Matt has been instrumental in successfully opening or repositioning over 20 communities.

Mr. Fox focuses on consulting, leadership development, supporting the daily operations of the communities, and sales & marketing. He also sets the overall vision and strategic direction for the company. He is excited to create a boutique management company that is focused on quality over quantity. Matt is a very hands-on leader and his desire is to create a world class organization that honors God through exceptional service to all stakeholders.

Matt Fox
Founder & CEO

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Our Team

Tim Booth
Chief Financial Officer

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Angela Reynolds
Accounting Manager

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